Money Vidya

i think that one of the biggest traps that start-ups can fall into is that they become too obsessed with the product itself, and not pay enough attention to marketing it. Startups often easily convince themselves that marketing is a secondary activity, which isn’t core to the success of their product.If you build it, they will come’. This wrong assumption is based on another premise – that if you build a great product, it will market itself. I’m not saying that this is completely untrue – but this statement is almost the same as saying that if you have a bad product, then no amount of marketing can save it – and who can argue with that?
Obviously a great product is the starting point of any new business, and of course the better your product, the more likely people are to talk about it. But I believe that that is not enough. You need to assist the spreading of the word. If you don’t your competitors and you’ll be left behind super-fine-tuning your product while the next guy spends his time shouting about his product and accumulating users and revenue.